CHAFOR featured in WWD.COM

Posted 04 April 2016

WWD.COM featured a short interview with our designer Ferran Andrés Hofer concerning the upcoming plans and strategies for the Chinese market:

“It’s important for us to get bigger in China, we have opened one own-brand store in Qingdao and we want to wholesale here in China,” said Ferran Hofer, designer and partner of German brand Chafor. 

“I think what we are offering, a German brand with a pricing that is between mid- range and luxury, this is what people are looking for now,” he added, also noting they had already made 10 to 20 department store and shopping mall contacts, a promising start for the brand at their first Chic Shanghai.

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http://wwd.com/markets-news/apparel/chic-fair-sees-increasing-emphasis-on-quality-products-10397676/